Check out this video from YouTuber BMACadelic for a good overview of the feature: Still confused? It makes a lot more sense when you see Snap Map in action. Content submitted to Our Story about popular locations/events.

Heat maps showing popular locations/events such as concerts and tourist attractions.Actionmojis showing where friends were when they last opened Snapchat.Once you go through the initial setup options, you’ll see a few things presented on the Map: To access the feature you have to go into the Snapchat camera screen and zoom out (not in) until it appears.

You and your friends can also share your locations with one another, and see what’s going on around you!”Īnd here’s a peppy little promo the firm created for the launch:Īs with many things related to Snapchat, the mechanics of using Snap Map aren’t especially intuitive for anyone over the age of 21. “On the Snap Map, you can view Snaps submitted to Our Story from all across the world-including sporting events, celebrations, breaking news, and more. Here’s how the company describes Snap Map: Second, users can browse the map to see content from both friends and people who aren’t friends that’s related to popular events/attractions.

The feature has two core elements (for now): First, users can see friends’ locations and see content posted by friends on the map. So, what exactly is Snap Map? And what opportunities does it present for brands?Īt its simplest, the Snap Map is exactly what it sounds like: it’s an option within Snapchat to see content presented via a map interface. The tool, which was unveiled this summer, combines geography with content/friend discovery and was quickly hailed as the foundation of “ a powerful location-based ad business” for the company. The platform that introduced a host of fresh ideas to social networking-including expiring Snaps, fun Lenses, and addictive Stories-recently added another innovative new feature: Snap Map.

Snap map full